Privacy Policy

 

This Privacy Policy describes how Dimple Optics Pty Limited trading as “Dimple Color” (ABN 50 625 221 543) (“we”, “us”, or “Dimple”) operates the website located at https://www.dimplecolor.co (the “Site”) and how we collect, use, store, and disclose personal information.

We are an Australian registered company and manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we comply with the EU General Data Protection Regulation (GDPR) and other relevant data protection laws in the jurisdictions in which we operate.

This Privacy Policy forms part of, and is subject to, our Terms of Use:
https://dimplecolor.co/pages/terms-of-use

Our Commitment to Your Privacy

  • We do not rent or sell your email address to third parties.

  • We do not publicly display personal information that identifies you.

  • We take reasonable technical and organisational measures to protect personal information from misuse, loss, and unauthorised access.

What Is Personal Information?

“Personal information” (or “personal data”) means any information relating to an identified or identifiable individual.

Personal information we may collect includes:

  • Name and date of birth

  • Residential and business addresses

  • Email address and phone number

  • Payment-related details (processed by third-party payment providers)

  • Account and profile information

  • Contact lens prescription information (including uploaded images)

  • Preferences, login credentials, and device/connection data

  • Communications you send to us

Some personal information we collect is considered sensitive data, including health-related information such as prescription details. Sensitive data is used only for the purpose it was provided or a directly related purpose, unless otherwise permitted or required by law.

How We Collect Personal Information

Information You Provide Directly

We collect personal information when you:

  • Create or update an account

  • Make a purchase

  • Upload prescription information

  • Submit reviews or other user-generated content

  • Contact us via forms, email, phone, or promotions

Automatically Collected Information

When you visit the Site, we automatically collect:

  • IP address

  • Browser type and version

  • Device identifiers

  • Pages viewed and interactions

  • Referring URLs

This information is used for security, analytics, fraud prevention, and Site optimisation.

Payments

Payments made through the Site are processed securely by third-party payment providers, including Stripe, Shop Pay, and PayPal. We do not store full payment card details.

Stripe privacy policy: https://stripe.com/privacy

Cookies & Tracking Technologies

We use cookies and similar technologies to operate the Site, remember preferences, facilitate checkout, analyse performance, and deliver advertising.

You can manage your cookie preferences at any time through our cookie consent banner or by selecting the “Consent Preferences” link available on our Site.

You may also adjust your browser settings to block cookies; however, this may affect Site functionality.

Third-Party Cookies

Third-party services that may place cookies include:

  • Google Analytics

  • Google Ads

  • Meta (Facebook / Instagram)

  • TikTok

  • Pinterest

  • Social media plugins

How We Use Personal Information

We use personal information to:

  • Verify identity

  • Process and fulfil orders

  • Provide customer support

  • Communicate with you regarding your account or orders

  • Prevent fraud and misuse

  • Improve products and services

  • Conduct marketing and promotions (subject to consent and opt-out rights)

You may unsubscribe from marketing communications at any time.

Legal Bases for Processing (GDPR)

Where required by GDPR, we process personal data on the basis of:

  • Performance of a contract (e.g. fulfilling your order)

  • Compliance with legal obligations

  • Legitimate interests (e.g. fraud prevention, improving services)

  • Your consent (e.g. marketing communications, cookies)

Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Privacy Policy, including to provide products and services, comply with legal obligations, resolve disputes, and enforce our agreements.

When personal information is no longer required, we take reasonable steps to delete or anonymise it, unless retention is required or permitted by law.

Disclosure of Personal Information

We may disclose personal information to:

  • E-commerce and hosting providers (such as Shopify)

  • Payment processors

  • Shipping and logistics providers

  • Marketing and analytics partners (including Klaviyo, Meta, Google)

  • Professional advisers (lawyers, accountants)

  • Government or regulatory authorities where required by law

We take reasonable steps to ensure third parties protect personal information appropriately.

International Data Transfers

Personal information may be stored or processed outside Australia, including in the United States and Canada, where our service providers are located. We take reasonable steps to ensure overseas recipients handle personal information in accordance with applicable privacy laws.

Your Rights (EU / UK / Similar Jurisdictions)

Depending on your location, you may have the right to:

  • Access personal information we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal information

  • Object to or restrict processing

  • Withdraw consent at any time (where processing is based on consent)

  • Request data portability

  • Lodge a complaint with a data protection authority

To exercise your rights, contact us at privacy@dimplecolor.com. We may need to verify your identity before responding.

Minors

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

Data Security

We use reasonable technical and organisational measures to protect personal information, including access controls, encryption where appropriate, firewalls, and secure storage.

Third-Party Websites

This Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Re-marketing and Advertising

We may use remarketing services such as Google Ads and Meta to display advertisements to previous visitors. These services use cookies and pixels in accordance with their own privacy policies.

You can manage ad preferences through platform settings or via:

Do Not Track

Some browsers include a “Do Not Track” (“DNT”) feature. Because there is no consistent industry standard for responding to DNT signals, we do not currently alter our data collection practices in response to such signals.

Access to This Privacy Policy

This Privacy Policy is available on our Site, at checkout, and through our cookie consent interface.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this Site.

Contact Us

Last updated: January 15, 2026

Dimple Optics Pty Limited
Suite 2.05, 1 Joynton Ave
Zetland NSW 2017
Australia

Email: privacy@dimplecolor.com